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When you're diving into the world of Electrical Muscle Stimulation (EMS) for fitness, rehabilitation, or even aesthetic treatments, one often-overlooked hero plays a critical role: the conductive gel. This isn't just a random add-on; it's the bridge that ensures your EMS device works effectively and comfortably. In 2025, the market for these gels is buzzing with innovation, offering enhanced performance and new benefits beyond simple conductivity. Let's explore what makes these gels so vital and discover some of the best options available this year.